3, 2, 1… Action! Grufesa’s strawberries to appear in “Salud al Día”

3, 2, 1… Action! Grufesa’s strawberries to appear in “Salud al Día”

Canal Sur’s programme ‘Salud al Día’ spent a day working with us to teach all the Andalusian the work we carry out in this cooperative, both in the fields and in the warehouse. Besides, on the occasion of Saint Valentine’s Day, we showed the perfect present: our “Love” strawberries. The programme will be broadcasted on February 6th from 15:30h (UTC +1).

Our manager Carlos Cumbreras explained how we came up with the idea of creating a special package to give strawberries. “This berry could be the perfect gift in many celebrations. It is healthy, tasty and liked by children and older adults. In Grufesa we are aware of innovation, we had the perfect strawberry and we considered preparing the perfect packaging to be the gift every one of us would like to get”. That’s how “Love” was born, a special package to give strawberries.


The TV programme Crew was able to know how we grow the strawberries in Grufesa, a sustainable way of working while taking the best care of our plants and the environment where they grow. To complete the process, they visited the cooperative to experience at first hand the quality processes we have implemented, as well as the handling and commercialisation of our berries.

‘Salud al Día’ is an entertainment programme that informs the Andalusian about matters related to their wellbeing: sport, nutrition, etc…


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