‘Grow Your Values’ takes root in the social environment of Moguer to sow its principles amongst 1,550 students and contribute to progress and social harmony

‘Grow Your Values’ takes root in the social environment of Moguer to sow its principles amongst 1,550 students and contribute to progress and social harmony

At the close of the third edition of the campaign Grufesa acknowledges the entities and associations involved in the comprehensive project to raise awareness among students through educational values.

More than 1,500 primary students from Moguer and Mazagón have participated in the third edition of the awareness-raising educational campaign ‘Grow your values,’ which has come to a close at the Grufesa headquarters, fast becoming an additional instrument in the all-round training of students in the area.

The company from Moguer has promoted this ambitious campaign, which is pioneering in the sector, to raise awareness among students of the reality and socio-economic importance of the strawberry sector. This is achieved through a project involving education and training on the values that contribute to the personal development of students, to improve social harmony and progress.

Grow your values’ is organised into five broad areas (social values, work, nutrition and health, sustainability and the environment, and sport) that feed into a range of educational units and activities in the natural environment.

To recognise their involvement, Grufesa staff presented original framed illustrations representing the spirit of the project to the associations De Orugas a Mariposas, Abriendo Puertas, Puerta Abierta, Afame and Ánsares, the participating schools and their Parents’ Associations, as well as Moguer Council, La Caixa social welfare project and Platalea, who are partners of the project.

“This third edition has not only consolidated the project but has also concerned extending the feeling of social rootedness in Moguer and the surrounding area. It has been the students themselves who have sown the seeds and cultivated the project by word of mouth” stated the manager of Grufesa, Juan Miguel Tirado.





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