The strawberry season is about to end. Months of intense work to offer the consumers our best strawberry are now gone. For Grufesa’s manager, Carlos Cumbreras, there has been a constant throughout the season that came to be its highlight: the quality of the strawberry.
This has been, as the manager of the cooperative explained, “a season in which the strawberry shone on its own merits, having more quality than earlier seasons”. During the season period, Cumbreras referred the “important change in the trend” that normally happens during Easter and this season, was accompanied with high temperatures that “hasn’t benefited us”.
The strawberry season can be divided in two clearly different parts, with Easter as halfway point. The first half was very positive, where demand was fluid with acceptable source prices, and the second one with a clear strength loss concerning demand and an offer excess that caused the prices to drop.
Regarding the amount of harvested strawberry, Cumbreras assured that this wasn’t an “especially long season, but we had a higher volume of marketed fruit at the end of the season, that lasted almost until the end of May”. Grufesa is currently harvesting limited quantities for the fresh market and even more limited for industrial processing (to make juice, marmalades, syrups, etc.) and that is why the amount of the produced strawberry is still unknown.
This larger production has been accompanied by a good demand from the consumer although it dropped at the end. “We lacked product in a good part of the season and, once ahead, there wasn’t enough demand for all we could have harvested”.