Grufesa has focused their participation in Fruit Attraction on humanising consumption by creating experiences to generate emotions and their commitment to people and their social and economic environment as a value proposal. They presented their novel ideas for the upcoming season at the trade fair with an original stand which “saw a greater number of visitors than the previous edition.”
“We are very happy with our participation at Fruit Attraction both in terms of visitor volumes and its quality” says the manager of Grufesa, Carlos Cumbreras.
Cumbreras highlighted the impact that the announcement of the launch of the ‘Emotions by Grufesa’ campaign has had. “We want to bring out the human element to consumption and the work that goes into our production. In this day and age, with everything moving really fast, we want to highlight the value that the local raw materials and environment have. It is about creating experiences to enjoy the emotions that flourish and value everything that goes into each product.”
The trade-fair team from the Moguer-based company emphasised “the ever-huge demand for berries on the market.”