Grufesa visited the Fruit Attraction Fair to showcase the progress it has made in strengthening its ‘People make Grufesa’ business model, which recognises how important the contributions of its human capital are to the value chain of a quality, safe and sustainable production, as well as innovative and sustainable novelties.
On stand 9E04 Grufesa exhibited the steps that it has taken to consolidate the way it produces to promote the wellbeing of its workers as a differential value, while at the same time responding to current consumer trends on the market, geared towards offering a purchasing experience that brings together the emotional link between brand, product and customer.
A couple of seasons ago Grufesa decided to set up a new long-running business model to highlight the human element in the production and purchasing experience, creating a chain of interactions from the source to the customer, in which the human factor as the competitive value is the common link and company hallmark. People to people.
