Grufesa highlights the role played by its human capital in the value chain with ‘People make Grufesa’ at Fruit Attraction

Grufesa highlights the role played by its human capital in the value chain with ‘People make Grufesa’ at Fruit Attraction

Grufesa will be at the 9th Fruit Attraction Fair to explain its work philosophy under the slogan ‘People make Grufesa’.

This campaign highlights the importance of its workers in the value chain of its production, from the beginnings in its nurseries in Avila to the purchase of its fruit off shelves, in satisfying new consumption experiences for clients who are increasingly more demanding of a quality, safe and sustainable product which has turned the company into strawberry specialists and industry leaders.

Grufesa has increased its space in stand 9D05A this year from 48m2 to 64m2 to show visitors the keys to its innovative production in a vivid, entertaining and creative way. As such, its human capital takes on vital importance as a competitive benefit within its business strategy of producing fresh, flavoursome, safe and sustainable fruit.

In doing so, the company presents itself as an original and cutting-edge exhibitor at Fruit Attraction, and will display all of its innovative line of formats and novel labelling which it has designed.

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