Grufesa partners with Big Data to predict and optimise its sustainable production

Grufesa partners with Big Data to predict and optimise its sustainable production

Grufesa announced at Fruit Logistica, the leading international trade show in the fresh produce sector, the incorporation of Big Data into its production process to improve its prediction, optimisation and profitability, thereby enhancing its position as a company at the forefront of the red berry sector in terms of innovation and sustainability.

The company announced that it has entered the world of Big Data and Artificial Intelligence by implementing the Berria platform, the first predictive tools for red berries, which, through the processing and analysis of data extracted from the devices and terminals involved in its production process, as well as from historical records and other variables, makes it possible to anticipate berry production several weeks in advance.

This tool incorporates harvest prediction models, optimises operations, and manages efficient use of water and fertilisers, all of which generates data and sensitive information with which to minimise uncertainty and contribute to better planning for logistics, labour and sales projections through the strategic adoption of decisions and more efficient management that help reduce costs.





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