Sixth-year students from Pedro Alonso Niño school in Moguer visited the Grufesa facilities to learn about the stages in the strawberry production chain and thus acquaint themselves with the effort, sacrifices and other work-related values that go into the sector with the greatest socio-economic impact in the region, as well as become aware of the importance of proper training to secure better professional opportunities for their insertion into the job market.
This activity is part of the third teaching unit of the third edition of the educational campaign ‘Cultivate your values,’ promoted in public schools in their area of influence to raise awareness of the socio-economic importance of the strawberry sector. This entails a comprehensive educational project on values, which contributes to the personal development and social progress of future generations.
Students visited the departments dedicated to fruit collection, quality, handling, palletising, conservation and transport prior to distribution, and interviewed employees, who encouraged them to continue studying and finish their academic careers.
“The best way of making others see the values and reality of the sector is by showing them early on, in schools, so that children learn to value the culture of making efforts and sacrifices, as well as the importance of getting a proper education” stated de manager of Grufesa, Carlos Cumbreras.
The campaign has reached 1,500 children in 62 primary school classes at the Zenobia Camprubí, Virgen de Montemayor, Pedro Alonso Niño and El Faro schools.
‘Cultivate your values’ is organised into five broad areas (social values, work, nutrition and health, sustainability and the environment, and sport) that feed into a range of educational units and activities in the natural environment.
The Moguer-based company has been pioneering in promoting and developing this ambitious project in the sector to heighten students’ awareness with an educational project regarding values which contributes to personal development and the social progress of future generations.
To recognise their involvement, Grufesa staff presented original framed illustrations representing the spirit of the project to the associations De Orugas a Mariposas, Abriendo Puertas, Puerta Abierta, Afame and Ánsares, the participating schools and their Parents’ Associations, as well as Moguer Council, La Caixa social welfare project and Platalea,who are partners of the project.