300 primary school pupils from Moguer and Mazagón have visited the Grufesa facilities to learn about all of the stages in the strawberry production chain and become more aware of the efforts and sacrifices, as well as other values associated with work that are apparent in the sector with the greatest social and economic impact in the area. This is in addition to raising awareness of the importance of receiving a good education to ensure students have the best professional opportunities when they enter the world of work.
In the third educational unit of the second edition of the ‘Grow your values’ campaign, students were introduced to the departments for fruit collection, quality, palleting, conservation and transport prior to distribution. After a fun strawberry and blueberry tasting session, in which the students learnt to appreciate their qualities, they pretended to be journalists and interviewed company employees.
“The best way of making others see the values and reality of the sector is by showing them early on, in schools, so that children learn to value the culture of making efforts and sacrifices, as well as the importance of getting a proper education” stated de manager of Grufesa, Carlos Cumbreras.
The campaign, which has involved the collaboration of the local Moguer Council and the Obra Social La Caixa, has reached almost 1,500 students aged between 7 and 12 in 57 primary education classrooms from the schools Zenobia Camprubí, Virgen de Montemayor, Pedro Alonso Niño and El Faro.