The key aspects of its ‘People make Grufesa’ model build commercial loyalty and generate greater traffic at Fruit Attraction

The key aspects of its ‘People make Grufesa’ model build commercial loyalty and generate greater traffic at Fruit Attraction

The company leaves the fair “very satisfied”, with the greatest number of visits ever.

The human element to sustainable production and purchasing experiences as value proposals, as well as the responsible commitment to its socio-economic environment, key aspects of the ‘People make Grufesa’ business model, have helped to strengthen commercial relations between the company from Moguer and its customers and suppliers at the 11th Fruit Attraction Fair. The hype generated by the way it goes about its production has translated into a noticeable increase in the number of participants, professionals and visitors to its stand.

“We are very satisfied with the result of our attendance at Fruit Attraction given that the increase in the number of visitors, both professional and general, interested in our way of working, as well as the consolidation of commercial relations with customers and providers, with whom we have forged closer links and built loyalty, are the best endorsement and support for our model or work philosophy” said Grufesa manager Juan Miguel Tirado.

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