The value of employee involvement and excitement about the visual impact of its new campaign, Grufesa highlights at Fruit Attraction

The value of employee involvement and excitement about the visual impact of its new campaign, Grufesa highlights at Fruit Attraction

The competitive value of employee involvement and the visual and exciting impact of the Moguer-based company’s new campaign ‘People make Grufesa’ have been the mainstays of their participation at the Fruit Attraction fair. The campaign is aimed at highlighting the role of Grufesa’s human capital in the value chain of its production and is reflected in the presentation of its Ms. Ruby raspberry and the introduction of its new formats.

“I would highlight the high degree of visibility that we have had. Many people have told us they have been much more aware of our presence” says manager Carlos Cumbreras, convinced of the great success that the Ms. Ruby raspberry will enjoy and the new line of formats designed for the ‘People make Grufesa’ campaign, after seeing how well they have trialled with customers. 

“We wanted to show our customers and visitors that Grufesa is, fundamentally, us, people. We trust in people committed to our work philosophy because that is the way to make the company greater. We all make up Grufesa” says.

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Acepto y consiento la inclusión de mis datos en un fichero del que es titular SAT GRUFESA NÚMERO 4771 (“GRUFESA”) y el tratamiento de los mismos para la finalidad de atender las sugerencias, comentarios y/o opiniones remitidas a través de este formulario. Asimismo, declaro estar informado de la política de privacidad de GRUFESA recogida en el apartado Aviso Legal de su página web sobre los derechos de acceso, rectificación, cancelación, oposición, limitación y portabilidad que podré ejercitar en la sede de SAT GRUFESA NÚMERO 4771 en Cuesta de la Pila, s/n. APDO DE CORREOS 38. CP. 21800, MOGUER (HUELVA); o bien, remitiendo un mensaje a la dirección de correo electrónico admon.@grufesa.com.

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